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Echobox White Paper

The publisher’s ultimate guide to resharing on Facebook


Your 4-step guide to building an effective resharing strategy

Should we reshare content on Facebook? How much should we reshare? How does resharing impact performance? If you’ve ever asked any of these questions, this guide is for you. Our data scientists studied 1.85 million Facebook shares to understand how resharing impacts Facebook performance. We found that publishers who reshare on Facebook achieve 67% additional clicks, yet they only reshare a mere 8% of their total content on average. Discover how you can tap into this immense traffic potential and extend the reach of your articles today by simply resharing. Download the step-by-step guide to see examples from leading publishers, and learn how to design a Facebook resharing strategy that drives results.

  • How does resharing affect publishers’ Facebook performance?
  • What is the right mix of new shares and reshares on Facebook?
  • Which posts should be reshared, and when?
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