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Echobox White Paper

Should publishers use Facebook’s Breaking News Label?


Does this feature increase traffic and engagement?

Facebook lets publishers identify and label breaking news stories as part of its ongoing effort to favor high quality news on its platform.

But does the Breaking News Label drive more traffic and engagement? Does it improve publishers’ overall Facebook page performance? We conducted a comprehensive study of leading publishers’ data to find out.

  • Does the Breaking News Label increase click rate? Engagement?
  • How does the Breaking News Label affect overall Facebook traffic?
  • Recommendations for increasing Facebook traffic
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