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Echobox White Paper

Should publishers post photos on Facebook?


Learn how posting photos on Facebook impacts publishers’ performance

When it comes to knowing which Facebook post formats publishers should use to optimize performance, the available guidance is mixed. While some in the industry have advised publishers to use a mix of post formats on Facebook, no publisher studies exist on the impact of this strategy.

We therefore conducted the largest ever scientific study on this topic to measure how posting photos on Facebook affects publisher performance across key metrics.

Download this research to discover our findings and recommendations for publishers.

  • Can publishers boost performance by posting photos on Facebook?
  • Do photo posts increase Facebook clicks and traffic?
  • Does using a mix of photo and link posts on Facebook improve performance?
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