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Echobox White Paper

Publishers and the pandemic, part 2


Why did certain publishers achieve far more traffic growth?

Our Data Science team sought to understand why certain publishers saw their social traffic reach new heights during the pandemic, while others saw only moderate increases or even decreases. Echobox is in the unique position of working with an extensive set of publishers who use our artificial intelligence for their social media publishing. We therefore decided to analyze correlations between AI usage and changes in social traffic. Download the white paper to discover our findings.

  • Why did certain publishers see an increase in social traffic?
  • How did the use of AI impact traffic levels?
  • How did publishers like Newsweek and The Telegraph outperform their peers?
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