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Echobox White Paper

Instagram vs Facebook: How Do World Leading Publishers Use Them?


How does each platform drive social media strategy?

While Facebook remains the staple of most publishers’ social media strategy, many publishers are now tapping into the potential of Instagram to engage audiences with image-led storytelling. As the social media landscape diversifies, we take a closer look at Instagram vs Facebook and the role each can play in a publisher’s social media strategy. Learn how publishers are using Facebook and Instagram in a complementary way, and discover how they compare in terms of popularity, audience and traffic.

  • How are leading publishers using Facebook and Instagram in tandem?
  • Instagram audiences vs Facebook audiences: how do they compare?
  • When do Facebook and Instagram each drive the most traffic to publishers?
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