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Echobox White Paper

Do interest tags increase Facebook traffic?


How does interest tagging on Facebook impact traffic and CTR?

Facebook’s Preferred Audience feature lets publishers use interest tags to help prioritize their posts for readers with specific interests. But do these interest tags have an impact on click-through rate? Do interest tags have an effect on overall social traffic for publishers?

Using extensive data from publishers’ Facebook Pages with millions of followers, we conducted a comprehensive analysis to find out.

  • Do Facebook posts with interest tags receive more clicks?
  • Does the use of relevant tags result in more traffic?
  • Recommendations for reaching Facebook users with niche interests
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