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Echobox White Paper

Facebook’s penalization algorithm revealed


How is Facebook secretly penalizing publishers?

It’s arguably one of the biggest secrets in social media publishing: Publishers are routinely being penalized by Facebook algorithms for posting at the “wrong” frequency. And most publishers are completely unaware.

When a publisher posts at certain frequencies (whether that’s too often or not often enough), Facebook algorithms appear to penalize that publisher’s Facebook Page. As a result, many publishers are amassing “hidden” penalties that result in significant traffic opportunities being lost.

How are these penalties impacting publishers? Download our research to learn how post frequency affects Facebook traffic for leading news, lifestyle and sports publishers.

  • How often should publishers post on Facebook?
  • How can publishers find out if they’re posting too often, or not often enough?
  • Exactly how much traffic can publishers lose due to penalization?
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